Chery Introduces Humanoid Robots as Sales Staff

Introduction:
Chinese carmaker Chery has unveiled its humanoid robot, AIMOGA, as a sales assistant in showrooms. Launched in mid-2024, this innovation showcases the blending of AI technology with retail operations, aiming to enhance customer experience.

Key Details:

• Who: Chery, a leading Chinese automaker.
• What: The AIMOGA robot, capable of understanding and responding to human speech in 10 languages.
• When: Introduced in mid-2024, demonstrated at the recent Shanghai Auto Show.
• Where: Initially deployed in Chery’s flagship "4S" showrooms in Malaysia, with plans for expansion.
• Why: This initiative aims to modernize customer engagement in the automotive sales process.
• How: Integrated with DeepSeek’s AI models, AIMOGA uses a “human-like motion library” for natural interactions. It features 41 degrees of freedom, enabling sophisticated movements and obstacle-avoidance capabilities.

Why It Matters:
The deployment of AIMOGA highlights key trends in AI and retail:

• AI Model Deployment: AIMOGA’s advanced AI allows for seamless interaction, illustrating the practical application of AI in customer service.
• Hybrid Cloud Adoption: AI-driven robots like AIMOGA can integrate with cloud-based systems for data analytics, improving customer insights.
• Enterprise Security and Compliance: With evolving consumer interactions, ensuring data privacy and security becomes critical as robots gather user data.
• Server/Network Performance: Advanced robotics can drive additional demand for high-performance computing and edge network resources, optimizing showroom performance.

Takeaway:
IT professionals should consider the implications of deploying robotic solutions like AIMOGA in retail spaces. Embracing AI-enhanced customer interactions could redefine service models and operational efficiency.

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